Dr Jason Pallant
Enabling MarTech knowledge for everyone involved
Hi there! I’m Dr Jason Pallant, aka ‘The MarTech Doctor’.
I’m on a mission to make marketing technology knowledge accessible to everyone involved—not just how to use it, but why it works, and what it means for those experiencing it. Through research, education, and consulting, I bridge academic rigor with real-world practice.
● What I do
My unique value centers on the three integrated ways I enable MarTech knowledge from generating new knowledge through rigorous research, to running education programs based on that research, to translating the insights for public audiences.
No academic jargon here – just real insights shared as widely as possible!
Generating Knowledge
Leading academic and industry research studies on emerging technologies and their impact on consumer, and business, outcomes.
Enabling Knowledge
Facilitating tech-related education for students, professionals, and other academics combining domain knowledge with hands-on skills.
Translating Knowledge
Sharing insights in plain language through public articles, media appearances, corporate presentations and keynote speaking.
● Featured Article
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Dr Jason Pallant explores the evolving effectiveness of personalization in marketing, particularly in email subject lines. While an early study indicated significant benefits from using personal names, a subsequent study found this impact has diminished due to saturation. The piece raises questions about future personalization strategies and the potential decline…
● Latest Articles
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Training 130+ Small Businesses on AI: Scaling Impact on a Budget
Faculty development workshop on using Miro to facilitate human collaboration in physical classrooms, not just virtual meetings. Practical EdTech implementation insights.
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Showing AI Literacy to a Federal Minister (and a 6-Year-Old)
Festival showcasing AI literacy research and education to Federal Minister at RMIT’s technology festival. Building critical and ethical AI capabilities across education and research.
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The Expectation Paradox: When Retail Tech Creates More Problems Than It Solves
When retail technology promises more than it delivers, cognitive dissonance damages customer relationships. Dr Jason Pallant explores how retailers should manage expectations and recover from tech failures.
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Miroception: Using Miro to teach academics how to use Miro
Faculty development workshop on using Miro to facilitate human collaboration in physical classrooms, not just virtual meetings. Practical EdTech implementation insights.
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Digital Human Avatars: How AI Celebrity Engagement Will Transform Marketing
New research published in Business Horizons examining how AI-powered digital human avatars are transforming celebrity marketing, uncovering key opportunities and risks for brands.
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Teaching MarTech When Tech Changes: A Podcast Conversation
Dr. Jason Pallant discusses solving the MarTech pathways problem and teaching marketing technology in a rapidly evolving landscape on the Data COnversations podcast.
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When 12 Industry Legends Met the Future of MarTech
A showcase event where 12 industry legends transformed a university MarTech course finale into career-changing networking for >50 students, resulting in multiple job offers!
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Retail’s War for Talent continued: How retailers can win and keep MarTech talent
With 74% of organisations facing critical MarTech skills gaps, retailers need new strategies to attract and retain marketing technology talent. Discover the pathway approach for retailers to win the new War for Talent.
● About Me
I’m Dr Jason Pallant, aka ‘The MarTech Doctor’, or ‘Dr J’ to my students.
My goal is to enable deep knowledge of marketing technology for everyone involved – from students learning it, to marketers using it, to consumers experiencing it – helping all make informed decisions and use technology to create long-term, positive outcomes.”